WHAT IS PR & WHY DO
YOU NEED IT?
Ok, let’s talk PR.
You’ve probably heard the term thrown around a lot, “You need PR!” “We’ll get your PR sorted!” But what actually is PR, and why does everyone keep banging on about it like it’s the holy grail of business success? Don’t worry - I’m here to break it down for you, (and I PROMISE it’s not as scary as it sounds.)
WHAT IS PR & WHY DO
YOU NEED IT?
Ok, let’s talk PR.
You’ve probably heard the term thrown around a lot, “You need PR!” “We’ll get your PR sorted!” But what actually is PR, and why does everyone keep banging on about it like it’s the holy grail of business success? Don’t worry - I’m here to break it down for you, (and I PROMISE it’s not as scary as it sounds.)
SO,
WHAT EXACTLY IS PR?
PR, or public relations, is all about managing how the world sees and talks about your business. Think of it like storytelling on steroids. It’s your way of controlling the narrative, getting people to see the magic of what you do, and building trust with your audience.
At its core, PR is about relationships. Relationships with journalists, customers, your community, and beyond. It's your chance to shine a light on your brand, share what makes it unique, and position yourself as a must-know player in your industry.
And here’s the amazing thing: PR isn’t just for mega-brands with huge budgets. It’s for YOU too. Whether you’re a one-person powerhouse or a small team with big dreams, PR is your ticket to getting noticed.
3.
It’s FREE (Kind of).
Unlike paid ads, which burn through your budget fast, PR is about earning your way into the spotlight. Journalists, bloggers, and influencers talk about you because you’ve got something newsworthy, not because you paid them.
4.
It Amplifies Your Marketing Efforts.
PR and marketing are besties. While your marketing strategy might focus on direct sales, PR builds the trust and recognition that make those sales easier. It’s like the hype squad for your marketing plan.
5.
It Makes You the Go-To Expert.
Got knowledge to share? With a smart PR strategy, you can position yourself as an authority in your field. People will look to you for insights, tips, and expertise—which, by the way, feels pretty great.
Why Do You Need PR?
Still wondering why it’s worth your time? Let me give you a few reasons:
1.
It Builds Credibility.
When your business gets featured in a reputable publication, it’s like getting a gold star. It tells people, “This brand is the real deal.” And let’s be honest, who doesn’t want that kind of street cred?
2.
It Gets You Seen.
You’ve got the most amazing product, service, or story, but if no one knows about it, you’re stuck. PR gets you in front of the right eyes - your dream clients, collaborators, or investors.
But Isn’t PR Overwhelming?
I get it, the idea of pitching to journalists or trying to “get featured” might feel intimidating and ick. But the truth is: journalists aren’t actually scary. They’re just people looking for great stories—and guess what? You’ve got one.
The beauty of PR is that it doesn’t have to be complicated or overwhelming. Start small:
-
Define what makes your business stand out.
-
Think about the kind of story you’d love to tell.
-
Start building relationships with local media or industry bloggers.
READY TO GET GOING?
PR isn’t just for the big brands—it’s for you, the creator, the mover, the maker, the dreamer. If you’re ready to take your business to the next level and get your story noticed, PR is your golden ticket.
And if you’re still not sure where to start, I’ve got you covered. Download my free guide, THE PR-READY CHECKLIST, and let’s get your story out into the world where it belongs.
