Content
From blank-page panic to the post they don't scroll past
You've tried the content pillars template (twice), a folder of trend prompts, and outsourcing a week of captions to a chatbot, and the page still reads like everyone else's.
That's not because you' . It's because a template was built for a business that isn't yours, and a chatbot can only ever answer the question you knew to ask it.
The Debrief starts with what you and your team already know, have done and have lived through - not just what's sitting in a folder marked "brand" - so you stop sounding like everyone else, and start sounding like someone worth following.
No events at the moment
GET THINGS MOVING
Or get things moving with ‘Featured & Remembered’ my...
ULTIMATE
PR STARTER KIT
Land dream press features that increase your brands visibility, boost trust, spark demand and make you the name they remember.
LIMITED LAUNCH
PRICE OF ONLY £37!!!
You’ve built something brilliant, now you want more people to find it, talk about it, and trust it.
This kit gives you everything you need to land press coverage that builds demand, visibility and recognition using the stories, insight, products and experience you already have.
You don’t need to spend hours writing pitches or waiting for a big launch. With the right structure, you can start spotting opportunities in your everyday work and pitch them quickly, clearly and confidently.
Whether you’re hoping to land a gift guide feature, expert quote, founder profile or must-visit roundup, or all four, this kit shows you how.
Each guide works on its own but together, they give you a powerful, flexible PR strategy that helps you pitch what matters most, when it matters most. So you can grow your audience, build trust, drive sales and increase recognition.
THESE GUIDES ARE FOR YOU IF...
01.
You dream of adding “As seen in…” to your website, but don’t know where to start
02.
You’re tired of relying on the algorithm to grow your business
03.
You’ve got a brilliant brand, but no press coverage to match
04.
You're ready for practical ways to build visibility without shouting louder or posting more.
AND YOU’RE READY TO...
Land dream features that lead to sales, bookings and more brand awareness.
Hear “I saw you in that article” from your next customer, collaborator or client.
Stop wondering what to pitch and start knowing exactly what to say.
Get featured in recognisable titles and feel proud of it.
WHAT YOU GET INSIDE
01.
The evergreen story press pitch formula
‘LAND YOUR DREAM FEATURES YEAR-ROUND’
Timeless, human stories that resonate and build lasting visibility. Learn how to pitch career shifts, personal pivots, founder moments and purpose-led missions that journalists want to feature...
Spot angles in your own story
Build trust and connection through relatable, press-worthy moments
Pitch with structure, clarity and confidence
PLUS
02.
The expert-led press pitch formula for building trust and visibility
‘GET FEATURED, FOLLOWED AND REMEMBERED’
Expert insights that position you as a go-to voice in your field. Learn how to respond to industry trends, policy changes or wider conversations with all of the quotes, data and perspective journalists can use instantly!
Build credibility and visibility as a thought-leader
Land timely expert quotes in national or niche outlets
Become the person journalists come back to again and again
AS WELL AS
03.
The product, place and experience press pitch formula that puts your brand on the map
‘GET SEEN, STOCKED, SOLD AND BOOKED’
Perfect for product-makers, indie retailers, destination hosts and small-batch brands. Learn how to pitch your product, stay or experience in a way that fits gift guides, roundups, lifestyle lists and seasonal moments.
Land placements in high-traffic shopping and travel features
Write press-ready product pitches that don’t sound like ads
Drive awareness, clicks, stockist interest and bookings
WHY ALL THREE?
...because visibility isn’t one-size-fits-all.
Together, these guides give you a full, flexible approach to PR so you can pitch what matters most, when it matters most.
Some days that’s your story. Other days it’s your take on a timely topic, or simply getting your product into the right hands at the right time.
WHY ALL THREE?
...because visibility isn’t one-size-fits-all.
Together, these guides give you a full, flexible approach to PR so you can pitch what matters most, when it matters most.
Some days that’s your story. Other days it’s your take on a timely topic, or simply getting your product into the right hands at the right time.
Each guide is strong on its own. But together they’re a powerhouse.
A practical, empowering system that helps you get seen, featured and remembered. Because press coverage shouldn’t feel out of reach.
And pitching doesn’t have to take all day.
And you get
ALL OF THIS
FOR ONLY £37
FOR A LIMITED TIME ONLY
Not to name drop, but I've secured coverage in:
& more
WHY DIY PR?
DIY PR isn’t just about doing it yourself; it’s about doing it smart, with the right resources to guide you every step of the way. With these easy-to-use tools, you’re setting your brand up for success without the hefty price tag. Plus, you get to stay hands-on with your brand’s story and outreach, making every win feel a little more personal.
Want to explore other options?
Looking for the inside scoop?
The PR tips that get journalists to say yes, plus the story ideas that don't make it onto the website. Subscribe to stay in the loop - straight to your inbox, no spam, ever.