How to create a PR story, step by step: find the angle, give it a reason to run now, add proof and a real person, and shape it for one journalist.

The papers, radio stations, magazines and community channels worth pitching in Lincoln, from a PR consultant who pitches them.

The eight steps I use to help founders get into Forbes, no million-pound business or PR team required.

Your website gets you in the running. Press coverage is what gets you named on Google and in AI answers.

You can do your own PR. Here's what it takes, the templates that help, and where a bit of support makes the difference.

Asked ChatGPT who's best in your industry and didn't make the list? Here's what AI looks for, and how to get named.

Twenty places journalists post requests for experts, from #journorequest to podcast platforms, and how to reply so you get picked.

Coverage from the BBC to the LA Times, sold-out workshops and a few lessons from my year so far.

Your next press story is probably something you've already said this week. Here's where to look for it.

Local press is easier to land than you think, and it's often where bigger stories start. Here's how to pitch it.

Magazines are already planning next year. Here's the prep to do now, so you're ready when a journalist says yes.

Journalists ask for insights and experts every day. Here's where to find their requests, and how to tell which ones are worth your time.

When an agency makes sense, when it doesn't, and what a freelance PR consultant does instead.

Why the story behind your business gets you further with journalists than the thing you sell.

How to tell if your story is press-worthy: what makes a story newsworthy, what journalists don't want, and how to get your business featured in the news.

"Do you need a big budget for PR?" comes up on almost every call I have with a founder. Usually it's said with a wince, like they're bracing for the invoice. So, a spoiler: you don't. Some of the best coverage my clients have had started with a good story and someone willing to send it to the right journalist. No retainer required. The quick answer: no, you don't need a big budget for PR. Press coverage itself is free, because journalists don't charge to feature you. In my ex

PR in plain English: what it is, how it's different from an advert, and why it isn't just for big brands with big budgets.