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Story first, always – helping you find and shape yours
Your story is your strongest PR tool. But most people skip straight to “what should I pitch?” before they’re clear on why they matter. ...
May 191 min read
How everyday client conversations turn into headlines
You don’t need to ‘come up with’ a press-worthy idea from scratch. You're already having the conversations that could become tomorrow’s...
May 191 min read
The simple advice you give every day could be the next big feature
You explain it all the time. To clients, colleagues, friends. It feels obvious to you-but to someone else, it’s game-changing. That’s...
May 191 min read
5 places your next pitch idea is hiding
Think you don’t have anything press-worthy to say? Think again. Your next great pitch idea probably isn’t some big, dramatic...
May 191 min read
Why PR isn’t about going viral
Let’s get one thing clear: going viral is not the goal. Sure, a viral moment can bring a spike in attention. But what happens when the...
May 191 min read
Is your story press-worthy?
You’ve got something to say. You know your work matters. But when it comes to pitching the press, it’s easy to second-guess what makes a...
May 191 min read
WHAT IS PR & WHY DO YOU NEED IT?
Ok, let’s talk PR. You’ve probably heard the term thrown around a lot, “You need PR!” “We’ll get your PR sorted!” But what actually is...
Nov 20, 20243 min read
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