Is your story press-worthy?

You’ve got something to say. You know your work matters. But when it comes to pitching the press, it’s easy to second-guess what makes a story newsworthy.

Let’s cut through the noise.

What journalists don’t need:

– A general business update (“We launched a new product!”)

– A “me too” moment that echoes what’s already out there

– A feature that reads more like an ad than an insight

What they do need:

– A clear, timely angle that speaks to what their audience is already thinking about

– A fresh perspective that helps people see a topic differently

– A story backed by expertise, experience or evidence

The truth? You’re probably sitting on ideas that could land -you're just too close to see them.

Ask yourself:

– What conversations keep coming up with your clients?

– What frustrations or myths in your industry need challenging?

– What changes are happening in your space that people should understand?

Those insights are your entry point.

What makes something press-worthy isn’t how polished or dramatic it sounds-it’s whether it offers something helpful, timely or thought-provoking to the reader.

And if you're not sure whether your story has legs, don't worry. Most people are closer than they think. It’s not about being perfect-it’s about being relevant.

If you’re sitting on knowledge that could help others, you’re ready to pitch. The key is packaging it as a story that matters now.

Ready to start your pitching journey? Find out more about how 'Featured & Remembered' my

Ultimate PR Starter Kit can help you secure your dream press features.