How everyday client conversations turn into headlines
- Becky Newmarch
- May 19
- 1 min read
Updated: May 20

You don’t need to ‘come up with’ a press-worthy idea from scratch.
You're already having the conversations that could become tomorrow’s features.
In fact, some of the best media angles come straight from your inbox or client calls:
– A repeated question that people keep asking
– A piece of advice you give over and over
– A myth you had to gently bust (again)
Here’s what that might look like:
– A nutritionist who keeps being asked about snacking: “Are healthy snacks actually ruining your diet? A nutritionist weighs in”
– A coach who always explains work-life boundaries: “Why saying no more often could be the secret to scaling your business”
– A wedding photographer tired of awkward posing advice: “How to feel comfortable in front of the camera on your big day”
It’s not about adding more to your plate.
It’s about spotting the gold in what you’re already doing.
Your best story angles are already in your calendar. You’re living them-now let’s pitch them.
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