Why PR isn’t about going viral

Let’s get one thing clear: going viral is not the goal.

Sure, a viral moment can bring a spike in attention. But what happens when the likes fade, the shares slow down, and the spotlight moves on?

That’s where strategic PR stands apart. It’s not about chasing buzz-it’s about building trust.

Why does that matter?

Because the most powerful PR doesn’t just get you seen. It makes people remember you. It positions you as the expert. It opens doors to new clients, new collaborations, and new credibility-long after the article is published.

Here’s the difference:

– Going viral = short-term attention

– Strategic PR = long-term positioning

Journalists aren’t looking for someone who can make noise. They’re looking for insight. A story. A trusted voice their readers can learn from or relate to.

PR isn’t about being everywhere. It’s about being in the right places, with the right message, at the right time.

And the good news? You don’t need a huge following or flashy headline to make it happen. You just need a smart story and a strategy that supports it.

The goal isn’t to go viral. It’s to become the person your ideal audience-and the media-trusts first.