The simple advice you give every day could be the next big feature

You explain it all the time. To clients, colleagues, friends.

It feels obvious to you-but to someone else, it’s game-changing.

That’s exactly what journalists are looking for.

They want clear, practical advice their readers can understand and use. And often, the most powerful press angles come from things you say in passing without even realising how useful they are.

Think about it:

– What do your clients always thank you for explaining?

– What do people say “Oh! I didn’t know that” about?

– What’s something you wish more people understood in your space?

That’s not filler-it’s a story waiting to be shared.

Here’s how to turn your everyday insights into press hooks:

1. Start with a question you’ve answered more than once this week

   
   

2. Ask: what’s the advice I give every time?

   
   

3. Package it as a headline: “Why [common challenge] might be hurting your results-and how to fix it”

   
   

Real advice from real people will always cut through.

IIf you’ve said it five times this month, it could be your next pitch. Don’t overlook the obvious-it’s often what lands.