Twenty places journalists post requests for experts, from #journorequest to podcast platforms, and how to reply so you get picked.

Magazines are already planning next year. Here's the prep to do now, so you're ready when a journalist says yes.

Journalists ask for insights and experts every day. Here's where to find their requests, and how to tell which ones are worth your time.

When an agency makes sense, when it doesn't, and what a freelance PR consultant does instead.

Why the story behind your business gets you further with journalists than the thing you sell.

How to tell if your story is press-worthy: what makes a story newsworthy, what journalists don't want, and how to get your business featured in the news.

"Do you need a big budget for PR?" comes up on almost every call I have with a founder. Usually it's said with a wince, like they're bracing for the invoice. So, a spoiler: you don't. Some of the best coverage my clients have had started with a good story and someone willing to send it to the right journalist. No retainer required. The quick answer: no, you don't need a big budget for PR. Press coverage itself is free, because journalists don't charge to feature you. In my ex

PR in plain English: what it is, how it's different from an advert, and why it isn't just for big brands with big budgets.